Is your blog boring your readers to tears?

This week, a friend of mine told me that he was taking blog ideas from competitor sites, then editing them to make his version better.

Ok I get it. It’s important to keep an eye out on the competition. And you want to post a blog each week because “it’s good for SEO”. But how effective is an article that’s pretty much identical to 20 others? Will anyone even read it?

With a reported two million pieces of content published each day, you’re certainly not giving your blog a fighting chance to trigger engagement if all you’re doing is what everyone else is doing.

5 ways to bring ZEST into your next blog.

  1. Trust yourself
    You know your customers – their journey, challenges, aspirations. Drive your own communication with them. You don’t need to follow someone else’s path.
  2. Show your personality
    Be yourself and speak in your own voice. People want to engage with you. Not a bunch of information they can easily pull out from hundreds of sites.
  3. Be bold
    Say what you think. It’s your blog after all. What’s your take on it?
  4. Have fun
    When you’re being authentic, your passion will shine through. It’s your WHY you’re in business. And that’s compelling.
  5. Help more people
    Re frame your relationship with your blog. Don’t look at it as a task you enjoy as much as you love housework. Look at it as an opportunity to help more people become more successful and improve their lives.

If I may quote from Marie Kondo (of Netflix’s ‘Tidying Up with Marie Kondo’ fame), “[Does your blog post] spark joy? Is it something that you want to have as part of your life moving forward?”

NO? Then ditch it! Write something that gives you joy.