Wish you could get free media exposure?
Want to share your knowledge as an expert?
Love to build your profile and reputation?
YES? I can help.
Ping’s Publicity course for small business is a face-to-face small group tutorial program that will help you generate more leads through leveraging the media.
Today, the best publicity strategy is one that not only reaches out to journalists, but also commits to speaking directly to your audience using fresh content across different channels.
Over five weeks, I’ll put you through your paces, so you’ll have a media pitch, news release, target list and a collection of re-purposed content, all ready to run your very own campaign. WARNING: you’ve got homework each week.
“Thanks to Ping’s patient and expert tuition, Rankin Business Lawyers now have the in-house capability to write and pitch compelling press releases. Where we once struggled to gain the attention of journalists, our press releases are now regularly being picked up and used in articles. Thanks Ping!!”
Chief Operating Officer
Rankin Business Lawyers
“As an SEO, content is king, therefore it only made sense to expand my knowledge and ability to action Digital PR as part of my client solution. Ping's publicity course is very extensive and teaches you how to structure your pitches and find the right contacts in the right media, to get published. I highly recommend any business large or small wanting to build brand awareness and drive referral traffic to undertake Ping's PR training."
What you’ll learn
How the media worksFind publicity opportunities
What makes newsThink and write like a journalist
Who’s your audienceFind journalists to customise your pitch
Media relationsBuild strong relationships
Be a publisherSpeak directly to your audience with your content
Tools you’ll get to
- Media pitch template
- News release template
- Story hook worksheet
- Media planning worksheet
- Media relations checklist
- Case studies
Who should take this course?
The Publicity course for small business is perfect for entrepreneurs who:
- Want to generate new leads by learning how to reach out to journalists
- Are already using one or two marketing tactics but not seeing results
- Want to learn how to powerfully integrate PR into their marketing strategy
- Don’t want to pay an expensive PR consultant to manage their publicity
- Are happy to pay a PR consultant but want to maximise the value they’re getting for their money
- Full 5-week course (face-to-face classes in Melbourne, two hours each week)
- Feedback on homework via email
- Templates and worksheets
- Case studies and examples
Dates for next course:
Now I’ve downloaded all my knowledge, experience and research to create my Publicity course for small business, so any entrepreneur can do their own publicity. I’ve worked in three different cities and each time, I’ve had to start from scratch, with no networks and no media contacts. You can do it too! With my comprehensive, face-to-face, small group tutorials, I will get you ready, step by step, to start generating new leads through media exposure.