“We employed Ping for two projects. For the launch of BioGone’s new technology to produce landfill-biodegradable plastic products, Ping worked hard to get us covered by the local newspaper, radio, industry magazines and leading environmental organisations. For our second event – the inaugural Spring Clean Melbourne CBD day – organised by our BeachPatrol volunteer group to coincide with World Clean Up Day, Ping contacted numerous newspapers, TV and radio stations to get our event promoted all over the city. We would highly recommend her skills to anyone looking to publicise their activities.”
“We had sent out news releases on a new product but were finding it difficult getting media traction, so we engaged Ping to look at them. With her impeccable news sense, Ping found the missing human-interest story, re-wrote the news release and targeted the right journalists. As a result, we were reported in the major daily newspapers and niche publications.”
“Thanks to Ping’s patient and expert tuition, Rankin Business Lawyers now have the in-house capability to write and pitch compelling press releases. Where we once struggled to gain the attention of journalists, our press releases are now regularly being picked up and used in articles. Thanks Ping!!”
“As an SEO, content is king, therefore it only made sense to expand my knowledge and ability to action Digital PR as part of my client solution. Ping's publicity course is very extensive and teaches you how to structure your pitches and find the right contacts in the right media, to get published. I highly recommend any business large or small wanting to build brand awareness and drive referral traffic to undertake Ping's PR training.”