Being newsworthy is about having an interesting and relevant story that will grab a journalist’s attention. The more newsworthy your story, the higher the chance of getting reported in the …
Just Pitch It!
What are you waiting for? Pitch your story NOW! A month ago, a clinical psychologist I met at a BNI business networking meeting asked if he could buy me a …
Is your blog boring your readers to tears?
This week, a friend of mine told me that he was taking blog ideas from competitor sites, then editing them to make his version better. Ok I get it. It’s …
Media pitch Vs News release
Which do you use? BOTH. Because one can’t live without the other. Even though they are two different tools for two different purposes. In fact, both must work in tandem if you’re going to run a strategic publicity campaign. …
Is the press release still relevant?
YES! Absolutely! But let’s call it the news release since we’re now in the 21st century. Born out of the train wreck on October 28, 1906, in Atlantic City, New Jersey, Pennsylvania Railroad’s public relations agent invented the press …
Don’t piss off the journalist
Six questions to ask yourself before you reach out I’ve worked as a journalist. I know how it feels to be on the receiving end of bad media pitches. Besides, I do enjoy …