Which do you use? BOTH. Because one can’t live without the other. Even though they are two different tools for two different purposes. In fact, both must work in tandem if you’re going to run a strategic publicity campaign. …
Is the press release still relevant?
YES! Absolutely! But let’s call it the news release since we’re now in the 21st century. Born out of the train wreck on October 28, 1906, in Atlantic City, New Jersey, Pennsylvania Railroad’s public relations agent invented the press …
Don’t piss off the journalist
Six questions to ask yourself before you reach out I’ve worked as a journalist. I know how it feels to be on the receiving end of bad media pitches. Besides, I do enjoy …